IndiaThink

Nano. Nano. NANO. NANO

The world so needs something to cheer about.  We need invention, shiny objects, fascination, a need to understand...

One wonders if Tata planned the launch of the Nano car in the middle of this endless pit of gloom on purpose. 

USA Today called it the most talked about car....that is not in US show rooms.  I call it a WOW.  Here is something everyone need in India...but for some reason no one made until now.

The Nano has over 70 facebook pages filled with pleas directed specifically at Tata to "bring the Nano here, and fast" with a few concerns about "how fast" it will really go and extensive details on how to get on the waiting list.

Yes.  I said waiting list.  The first 100,000 will purchase the car through a lottery system and must put down 50% of the total payment. 

So, that will set you back about $1,500. Check it out yourself...

Driving away from the recession?

The magical date is March 23rd.  The day Tata will formally launch the much anticipated Nano or the $2,500 car. 

As the world tries to understand what is happening or will happen to the auto industry here in the US, take a look at who is buying cars.  India.  Seen here as presented in the Business Standard.

 

SUDDEN REV Domestic passenger car sales
Company	Feb 08	Feb 09	% change
Maruti Suzuki	59,311	70,625	19
Hyundai	14,600	21, 215	45.3
Mahindra & Mahindra	12,562	14,720	17*
General Motors	5563	4921	-11.54
Honda	3774	5579	48
Tata Motors	18766	19039	1.4
total	114576	136099	18.78
*utility vehicles                                Source: Companies

The percent change in prices month over month are exciting.  India has put programs in place to encourage purchases through loans.  If Indians are purchasing now -- I predict a line at the Tata dealership at the end of the month.